Twenty years of taking technology and telecoms businesses from start-up to scale-up. Now I bring the same playbook to yours, through SG Consulting.
Contracted revenue delivered in two years.
Sales a month, grown in six months ahead of a merger.
Pipeline built from a £25K sales budget.
Of target, with 110–180% delivered across roles.
Bloomberg LLP investment, plus a £1M growth raise.
Total contract value won in 2017/18.
Most plans fail between the boardroom and the front line. I work across both: setting the strategy with founders, boards and investors, then getting into the field with the people who have to sell it.
A sharp proposition, clear target markets and a route to customers. MapAll's UK brand and go-to-market were relaunched in four months.
Repeatable process, pipeline and forecast. Hybrid tele-sales and field models, direct and channel, with one set of numbers.
Brand, website, social and lead-to-cash rebuilt so marketing produces revenue you can measure.
Budgets and growth plans that stand up in front of investment boards, built for funding, valuation and exit.
Hands-on revenue leadership at a point of change, for as long as the business needs it.
Workshops for sales and leadership teams on confidence, habits and high performance, drawn from sport and the sales floor.
A fast, honest read of the market, numbers, team and customers.
One clear plan with targets everyone understands and owns.
The right people in the right roles, trained and backed to deliver.
Rhythms, reviews and data that make the new habits stick.
Relaunched brand and go-to-market in four months. Launched MapAll Build with wins at Toob, Gigaclear, HBNL, Vodafone and Circet. Opened the Americas and signed the first US ISP. 110% of 2024 target and a £1.7M pipeline.
First UK SaaS Connect & Commerce win within three months, a £600K project. Built a £9M+ XaaS pipeline.
Monthly sales from 20 to 650 in six months. Full rebrand and new e-commerce journey, then a clean handover into Community Fibre.
Market penetration from zero to 9% rural and 7% urban. ISP Award winner and shortlisted at INCA and Tech Southwest.
Launched an AI field-automation platform out of BCG Digital Ventures and supported the funding round led by SGN.
180%, 160% and 165% of quota. £10M+ TCV, a £1M raise and $4M from Bloomberg LLP. Microsoft co-sell in six weeks and a RegTech Award in 2019.
£12.5M contracted revenue in two years, including DT's first overseas fibre deployment contract with Reliance.
Launch films, campaigns and brand work, from my first SG Consulting clients back through my career. Each one opens the film.
UK brand and go-to-market relaunch in four months, the MapAll Build launch and the 360° ShowReel. Here I talk about where MapAll goes next.
Watch the film →
The launch film for a full rebrand, new e-commerce site and customer journey that took sales from 20 to 650 a month.
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Brand, website and social relaunched for rural South West broadband, plus football shirt sponsorship and branded vans. Penetration from zero to 9% rural and 7% urban, and an ISP Award win.
RIMES and Soteria: a winning surveillance partnership, one of the channel deals behind 180% of quota and a RegTech Award.
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Global Operator Services: the B2B2X proposition story behind £12.5M of contracted revenue in two years.
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Motorsport branding and hospitality across BTCC, British GT and Porsche Carrera Cup, with clients including T-Mobile and Truphone.
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AI-generated imageA confident conference speaker who is credible at board level and on the sales floor. Talks are practical, high-energy and built on real numbers and real stories.
Prepare hard, stay calm at speed, and get back up after a fall.
What motocross teaches a sales team
AI-generated image
AI-generated imageSemi-professional football, coaching the next generation, eight charity marathons, and a seat in the pit lane for my daughter's racing. Sport is where I learned to lead.
Years as a semi-pro footballer
Player-manager and coach, bringing players through from their first season to the senior game.
Mostly for Children with Leukaemia, now Children with Cancer UK. Also for the Stroke Association in memory of my dad, Whizz-Kidz and The Lily Foundation.
Fitness and motocross coach to my daughter Jaymee, racing the women's British championship with AMCA.
Every role matters. Win together, learn fast, go again.
Consistency beats intensity, every time.
Belief is built through clear goals and honest feedback.
Prepare hard, stay calm at speed, get back up.
Available for commercial, corporate, lifestyle, print and screen work. A natural presenter to camera with the look of a classic British gentleman, from boardroom tailoring to weekend tweed.
Portfolio held with Models Direct. Measurements, showreel and availability on request.
Consulting, keynotes, team training or casting. Send a line and I will come back to you personally.
